Ok, 2.0 is a wonderfully vague concept that most of us into tech understand, if not, see the video, HERE.
With that out of the way, let me proceed back to the pitch of this post, the rehabbing of ask.com. What is ask.com? C’mon!, it’s that sexy search engine that has all those… wait sexy? Yeah, i guess i am getting ahead of myself, Search engines can’t really be Sexy, and that is the problem.
Ask is trying to hard. And yeah, it’s S-L–O—-W——–Too. But wait, find out why it is good too…
Ask.com, formerly known as Ask Jeeves, is an Internet search engine. It is also the company name of the division of IAC Search & Media, founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California. The original software was implemented by Gary Chevsky from his own design. The RODA Group, a venture capital firm, was an early investor.
Ask.com owns a variety of sites including country-specific sites for UK, Germany, Italy, Japan, The Netherlands, and Spain along with Ask For Kids, Teoma (now defunct), Excite, MyWay.com, iWon.com, Bloglines and several others. The combined traffic to these web sites places Ask.com in the top ten parent web companies in the US, as rated by both comScore and Nielsen//NetRatings in September 2004. As of June 5, 2007 the site relaunched with a new, simpler look.
Thank you wiki. And now for some questions:
“Does Ask.com look great, i like to lick my screen.”
“Yeah, Ask.com does look great, but licking your screen is disgusting and will only slow you down.”
My answer to the imaginary reader’s concern is legit, Ask.com does look GREAT. Customized screens, and in the future you can upload your own photo, very cool.
But ask.com is slow, by my m-i-s-s-issippi clock about 150% slower than big bad Google and their impenetrable data search center. (See Scoble) This is what most searcher want, speed, but wait…
Q: “You mean to tell me that most people on the web aren’t speed demons wanting bigger, better, faster, more, right!!?”
A: “Actually… no”
R: “Huh! Where’s my Jolt?!”
Well, here is the logic. When search engines first came to be after Mosaic and Lycos/Yahoo really started to dominate the scene, they fit almost everything that they could on to their screens. In many many Yahoo still does, and Google, the Search engine leader, does not. The users of Google, wnat simplicity and most want speed. But not everyone. Not Everyone.
i’d say most older users and users of ESL (English as a Second Language) want simplicity, but don’t care about 1.5 seconds for easy search results at all. Most people are looking up one or two things when they hit the web, they aren’t the Googleveryone’s that most readers of this blog and technophiles tend to be. So the market that ask.com is going for is potentially huge, but…
Google could counter. Yahoo won’t change, and MSN well – now we are talking Really slow & slightly complicated. i won’t discuss MSN Live search here, the photo options are worth checking out, but the scroller is far too slow for most of the world’s machines. Ask.com is not.
People like that.
So is the ask.com engine the first 2.0 search engine? Not a chance. That algorithms are everything, and speed is next, it trails the market leader Google in both respects. However, does it have the chance to become the number 2 browser… a hesitant yes. i suspect it won’t take of that fast as “lickable”GUI is nothing new.
However if they are hiding a shot of adrenaline with the Leopard OS, i know many-a-mac users who would switch, in fact the new del.icio.us, and digg aggregators are almost reasons enough alone if you are a blogger HERE, so would i switch, i would.
Or maybe just when i was sleepy or after a late night out. 🙂