Why? Bling & because they can. How? Search baby. Lots & Lots of search.
That means more that simply “Rachel Ray Gum care” it means, when you are looking for people on MySpace, your eyes are gazing over tonns of ads, which Google wants to promote through its adwords system (adsense not so much.)
Oh… well, strange bedfellows. Hardly.
iF you remember in internet dog years Google & Fox’s MySpace inked a 900 million dollar ad partnership. iRemember at the time how funny it seemed that Google would pay that much for a company, Rupert and his Aussie crew paid a nickle under 600 million USD for. Hmmm, what was going on back then?Well, iFigure Google tried to work the social networking thing with lobbiest and behind closed doors as it built up a plan b, back-up plan is hugely popular google services like, iGoogle & Gmail 2.0whatever didn’t take off… well they didn’t not at the rate Google is used to anyhow, y’know like how their stock have tripled twice and then some (about 8x since the initial IPO.) ay ay ay.So what now?
Watch the deals unfold. Google announed this Open Social Circle thing the other day, it sounds pretty bland actually, but if you read between the lines it get V-a-r-r-r-r-y interesting.Google wants to double the size of the internet. Like.. that. iThink they announced the open social to see what we (the public) thought, not much, so they waited a day and announced MySpace, Bling! Like Lassie’s ears when Timmy drops in a well, we are listening, and this is what they said…
“MySpace, the world’s largest social network, and Google, Inc. (NASDAQ: GOOG) today announced that they are joining forces to launch OpenSocial— a set of common APIs for building social applications across the web. The partnership spearheads an initiative to standardize and simplify the development of social applications. Today’s announcement underscores MySpace’s commitment to supporting standards that foster innovation in an increasingly social Web.
”That’s from the press release, here is what some of the key players said…
NYT Article, ” Jia Shen, the chief technology officer of RockYou, a top developer, said his company would still concentrate much of its efforts on Facebook. “Facebook is still the default social network you are going to go with right now,” he said.
MSNBC dice. “”In the short term, you could view it as Google and MySpace on the one hand, and Microsoft and Facebook on the other,” said Ray Valdes, an analyst at Gartner, pointing to Microsoft’s advertising partnership and recent investment in Facebook. “There are others yet to weigh in,” he added, including internet giants such as Yahoo!, Ebay and Amazon, all of which maintain a certain amount of “social” data on their users.
Facebook has become the focus of intense Silicon Valley buzz since it opened its site to outside developers in May. That move sparked a flurry of interest as professional and amateur developers raced to build new features that took advantage of the connections between users on the Facebook site.
However, Facebook uses its own proprietary technology for this purpose, meaning that applications written for its site cannot be used elsewhere on the Web. That contrasts with Google’s new OpenSocial technology, which seeks to establish a standard that can be applied across any network that uses it.”
And on and on… Everyone wants to make is MSFT & Facebook vs. Google & Everyone else… Well that isn’t a fair fight, especially when you throw myspace & google together with linked in, orkut, bebo, and god know who else.
PS check the new firefox open source plug in for a great italian song that came on and inspired me… anyway, what r ur thoughts?